Google powers you to embrace Assistant to get out of its CES 2020 escape room
Google, known as the search engine giant, scaled back from last year’s fascination which made a splash at CES by introducing “It’s a Small World” to the consumer –tech industry’s biggest conference.
Similarly, Google again this year has created an interactive experience to the attendees of the conference in Las Vegas. This version is nowhere close to 2019’s theme park ride, yet admirable.
This time Google has built something similar to an escape room, which guides visitors through a set of rooms that showcase the abilities of the Google Assistant. There is no doubt that the search giant’s voice software competes with Amazon’s Alexa and Apple’s Siri. The search giant had built a two-story funhouse to advertise its products and devices at CES 2020.
Here’s the idea of the escape room in brief as follows. You will be meeting investors (how Silicon Valley) for dinner and they want you to serve them a specific dish: bacon and Brussels burrata di bufala risotto burritos. Google Assistant helps you navigating you to market, preheating the oven, and playing the music for dinner.
In one section, you’re in a car driving, and in another, you are at the market converting grams to ounces with the help of Google Assistant. Like the voice of “God”, the narrator keeps talking throughout the show to the attendees.
There is no doubt that the escape room is part of an immense marketing salvo that Google has crafted. Like the previous years, large numbers of people were hired who were dressed in white to help the attendees how to use the Assistant. The company has also plastered “Hey Google,” which is the wake phrase for the software, onto the Las Vegas monorail.
